The Power of Giving to Grow Your Business
There’s a warm feeling that comes with giving back. How does your business give back to the world?
Growth
What Is a Business Mastermind And Why You Need One to Drive Growth Fast
You are just one connection away from a person who can help your business excel. The first step is just getting in the room.
Growth
Repurposing Your Content for Exponential Growth with Jim Carter III
Your content strategy doesn’t have to be rocket science. Repurposing is your best friend when it comes to making a lasting impact with your content.
Growth
10 Tips on Writing Effective Subject Lines for Your Email Journeys
The average person receives over 100 emails per day. How are your marketing emails standing out from the crowd?
Growth
Let Your Website Pictures Say a Thousand Words with Image SEO
SEO doesn’t end with long-form content – Image SEO is a great way to boost your search engine rankings with minimal effort.
Team & Culture
The Carter & Custer Story: Meet Founders Jim Carter & R.T. Custer
Business partnerships can be challenging, and they don’t always work out how we see them at the start. It takes that unique blend of similarity and difference to be great business partners.
Tech
The BEST Free Tools to Optimize & Monitor Website Performance
You could spend a fortune optimizing your strategy using the most advanced website performance monitoring tools around. But it doesn’t have to be that complicated (or expensive)!
Growth
Facebook vs. Instagram Ads: Which Is Right for Your Business Goals?
Unless you have unlimited marketing funds, running ads on every platform isn’t a financially smart decision. So the question is, what ad platform is right for you?
Growth
5 Expensive Marketing Mistakes to Avoid at All Costs
Haphazard marketing is like making brownies and forgetting to spray the pan — you might get some engagement, but nothing like you could or should have with an intentional marketing strategy.
Growth
SEO vs. PPC: Which Marketing Strategy Would Benefit Your Business?
SEO, PPC, IDK… the acronym list goes on when it comes to business growth strategies. But which one is actually right for YOU?
Growth
CTAs That Work: Building an Effective Landing Page (Part 3)
An effective landing page is KEY to your business success – in this three-part series, we discuss the keys to building one that makes an impact.
Growth
Copy That Converts: Building an Effective Landing Page (Part 2)
An effective landing page is KEY to your business success – in this three-part series, we discuss the keys to building one that makes an impact.
Growth
Design That Attracts: Building an Effective Landing Page (Part 1)
An effective landing page is KEY to your business success – in this three-part series, we discuss the keys to building one that makes an impact.
Tech
Why You Should Pay Attention Google Algorithm Updates
Ahhh, Google and its algorithm updates. Here’s why you should be paying attention.
Impact
Your Brand Needs a Story (and You Aren’t the Hero)
Stories have helped us connect, inspire, and share knowledge with others since the beginning of time. And when you tell a story just right, you can make an incredible impact with your brand.
Growth
Why Email Marketing Is the Key to Your Business Success
Email marketing is more than just the corporate sales emails you dump into your trash folder. When deployed strategically, email marketing is a powerful tool that will help your business achieve success.
Tech
What Is Schema SEO and How Do You Add It to Your Website?
Schema markup gives you the best chance of appearing at the top of search results at a time when showing up on Google’s first page is at a premium.
Growth
The Top 10 Ways to Build Your Business’ Email List
You’ve heard that email marketing is successful, but how do you build your email list in the first place? In this article, we share the top ways to grow your audience!
Tech
Our Favorite WordPress Plugins to Optimize Your Site Performance
It’s not important to have every new plugin that comes out, but there certainly are some must-have WordPress plugins that will bring your site to the next level.
Growth
The Power of a Personal Brand with Jim Carter III
Building a personal brand opens opportunities to step beyond investing in other people’s ideas and truly focus on how you can make an impact on the world. You may not have the clearest vision of what your brand could be, and that’s okay. We’ve got you!
Growth
Do You Really Need a Personal Brand to Be Successful?
You may be able to get by without a personal brand, but if you choose to forgo creating one, it’s like playing a sport with a key teammate down. Personal branding can create opportunities you wouldn’t show up for without them, and a great personal brand can be the difference between moving the needle forward and idling.
Growth
10 Reasons Your Company Needs a Mighty Networks Community
What is Mighty Networks? It’s an alternative social media network built by entrepreneurs for entrepreneurs to be ad-free and to spark creative communities for individuals and mid-sized businesses.
Tech
How Much of Your Marketing Budget Should You Invest into Tech?
Buying new things is fun — who doesn’t love a good dose of retail therapy?
Marketers certainly enjoy it. When it comes to marketing technology, few can resist the lure of a shiny new toy.
Growth
How To Problem Solve Your Business Challenges with Jim Carter III
When you can find what lights you up, your motivation to overcome business challenges, find creative ways to solve problems, and unlock previously untapped potential takes a massive jump. Tapping into your purpose helps you find that extra drive to overcome your obstacles instead of letting them overwhelm you.
Growth
How to Problem Solve Your Business Challenges with R.T. Custer
Entrepreneurship isn’t for the faint of heart. It’s going to come with challenges, and you’re going to have moments that seem overwhelming. But you can use those difficult moments as times to get creative and grow exponentially!
Growth
Why Your Website Needs Original, Long-Form Content ASAP
Well-developed long-form content delivers on two major SEO-driving fronts. First, it provides valuable information on the topics your readers are searching for. Second, the increased engagement translates to an increase in your “time on page,” which is a critical factor in boosting your overall SEO.
Impact
Purpose-Driven Marketing: Why You Need More Than Good Advertising
Advertising is only a small part of what marketing firms can do. Yes, advertising is part of it, but marketing is so much more than that. It’s how you show the world what your brand stands for and the cause behind your company. In short, it’s how you make an impact.
Growth
Load Time & Bounce Rate: Why Speed Matters for Your Audience
Load time and bounce rate sound like two things for the techs in the server room, but when they’re doing poorly, even the most viral content won’t deliver success and ongoing growth.
Team & Culture
Honoring Yourself: A Day of Mental Health Awareness
In honor of Mental Health Awareness Month, take the time to learn more about how you can practice self-care and better support your mental health, the way we do at C&C
Growth
STOP Selling to the Wrong Audience and START Selling to Google
Claiming a spot on the first page of Google results may seem like an impossible feat, especially if you’re just starting out, but there are some key ways you can market your content to grab Google’s attention.
Growth
Incredibly Simple Podcast Growth Hack for iOS Mobile Safari
Use Apple’s “Smart Banner” technology on your website to promote your Podcast – it iOS way.
Growth
3 Things Your Website Needs To Be Mobile Ready
These are my easiest and top tips to be sure your website is mobile-ready and friendly.
Growth
3 Hot Topics for Learning SEO with Website Optimization
When I say the words SEO, does that strike fear into your heart, or are you actually prepared for what that means for you and your business?
Growth
3 Easy Steps To Better Email Deliverability
I have 3 step-by-step tips I know are going to drastically improve your email deliverability and open rates.
Impact
Why Nonprofits Should Accept Bitcoin (Amazing Examples!)
A story of how aligning with someone doing a good deed helped countless Nonprofits rasie millions.
