Client Spotlight: Lewis Howes
Taking a Top 50 iTunes Podcaster to Even Greater Heights
Lewis Howes is a New York Times bestselling author, lifestyle entrepreneur, 2x All-American athlete, and host of the wildly popular podcast The School of Greatness.
How do you turn up the volume on a life-changing community?
With over 250,000 subscribers on Apple Podcasts and 2.8 million + subscribers on YouTube, The School of Greatness podcast shares inspiring interviews from the most influential people on the planet to inspire you to unlock your inner greatness and live your best life.
Still, Lewis wanted more for his audience. He wanted the podcast to be more than just something you listen to on your way to work. He wanted The School of Greatness to be a community where you could learn, engage, and be inspired by world-renowned leaders in business, entertainment, sports, science, health, and the arts.
Lewis and his team came to us for help, and we delivered with a simple 4-step plan: create long-form content, optimize his website, boost his authority, and increase organic traffic.
Jim Carter’s Approach
Original Long-Form Content ➡︎ Trending Google Keywords ➡︎ Higher Traffic and Increased Engagement
Improves Traffic ➡︎ Creates Impact ➡︎ Generates Revenue
1 - Create Long-Form Content
In just one year of Traffic Multiplier, we published 110 articles and over 256,000 words of original, long-form content. Our content strategy breathed new life into Lewis’ greatest hits — from Kevin Hart to Brené Brown — and highlighted his newest episodes to keep the organic traffic coming!
2 - Optimize His Website
3 - Boost His Authority
In each of our long-form articles, we included trending keywords that his audience was already searching for. Due to our emphasis on search engine optimization, lewishowes.com gained double the amount of clicks (users interacting with the site) and triple the amount of impressions (users finding the site).
What if you didn’t have to go out and find your audience, but your audience went out and found you through Google instead?
We helped Lewis do just that through our long-form articles and keyword strategy. The best news is that this traffic is growing everyday!
I just had an interaction with another agency and I had the complete opposite interaction, one that left me feeling not so good about the relationship with that agency... but Jim will get back to you within 24-48 hours, and he speaks kindly and he goes the extra mile."