When I say the words SEO, does that strike fear into your heart, or are you actually prepared for what that means for you and your business?
I want to tell you about the three biggest topics of SEO that you can take advantage of right now to better understand, and better prepare for an evergreen source of traffic to come and find you for years to come.
The first topic is content.
Everybody says content is king, in my book, content is king, queen, the entire royal family. The quality of content that you publish online depicts everything from this point forward. Long are the days where you can publish short little blog posts, just talk about the sandwich that you ate for lunch, the way that you walked the dog, and expect to actually be found as a source authority or a titan in your industry. Now, it’s imperative that you publish quality definitive content, over 1,200 words, and the quality of content that you publish online will be the linchpin to your success from this point forward in how you’re recommended for search.
The second topic is called onsite optimization.
This is key because this is how people digest that content. When was the last time you went to a website and there were ads in the right, and there was a big header that took you forever to scroll down before you got to the content, and when you got to the content, it was tiny, and you could barely read it, or you went to it on your mobile phone, and it wasn’t optimized. All of those things add up to what’s called onsite optimization. This is the way that you build your menus and how you get to the content. This is the way that you have a clean layout that makes it easy to digest, and not just one time, but the more people will come back to your site, and when people go to your site from search results, Google measures to understand, do they bounce off and go back to search results, or did you answer the question that they came looking for?
The third topic is really what made Google Google. It’s called the offsite optimization.
It’s how people link to your site from their site. It’s how people talk about you online, and it’s the discoverability factor. The more that you can make newsworthy and noteworthy content, the higher in the rankings you’re going to rise because Google will understand everything that’s going on behind the scenes, and start to promote you as an authority in your industry.
These three topics are the biggest ones that I can tell you about right now in under a few minutes. I’ve got a free PDF download that you can check out by following the link below that explains all of these topics and more.